CREATORS CODE — Design System
CREATORS CODE

The system to attract a loyal audience & land premium brand deals

And build a profitable creator business.

Alex Durand · Tom Carles — AT Frenchies

01 — Color
Palette

Warm luxury: black, cream, gold

Ink#11100E · dark bg
Ink Soft#1A1814 · panels
Cream#F1ECE6 · light bg
Cream Soft#E8E1D8 · blocks
Gold#E6B982 · accent
Gold Deep#C9A063 · labels
Terra#B8773F · eyebrow
Danger#D8413A · urgency
Gold Gradientbars / buttons

Rule: gold is accent only (≤10% of surface). One gold element per screen. Background is always Ink or Cream — never a muddy grey. Red is reserved strictly for deadlines & scarcity.

02 — Typography
Type scale

Cormorant Garamond × Montserrat

Serif Cormorant — headlines & accent italic. Montserrat — UPPERCASE labels with wide tracking. Body — Calibri (deck), web fallback Calibri / Segoe.

Eyebrow / labelA FEW THINGS · BEFORE WE START
Display 86pxBefore we start
H1 60pxBy the end of today, you will know
H2 40pxThe two paths to real income
Lead / bodyWhat you are about to hear took us years to figure out. Structure, feedback, accountability and community.
Dim / secondarySecondary copy — muted, explanatory. It follows the main line.
03 — Buttons & tags

Buttons, pills, badges

Primary gold Dark VIP · $47 Limited spots Applications close Aug 10
04 — Pattern · Feature list

By the end of today, you will know

+Why most people stay stuck — and what fear actually sounds like
+The two paths to real income in the creator economy
+How to build as a creator — or work behind the scenes
+The exact system we used — and how you can use it too
05 — Pattern · Stats
Today
7 million
Followers across platforms.
7-figure
Revenue from the biggest private French club in the world.
$100K+
From a single 2-hour webinar.
06 — Pattern · Cards
Two tracks

Choose your path

Track 1

The Builder

Build your own audience and brand, land premium brand deals, scale your income.

Track 2

Behind the scenes

Work with creators and brands, manage strategy and launches. We help place you.

07 — Callout box
In the chat

Type "W" if you have ever felt like Winnie

Use for engagement prompts, a single big ask, or an isolated quote.

08 — Bordered formula boxes
The niche formula: path 2

I help ______
who struggle with ______
achieve ______
through ______

I help [creators / businesses] who struggle with [problem] by [your skill] so they can [result]

09 — Numbered module (curriculum)
03
Growth Systems
  • Building your dream brand list
  • Prepping your first paid offer or service
  • Learn how to sell without selling
  • Landing clients via DM & private calls
10 — Testimonial

“In 90 days I went from zero strategy to two paid brand deals — and the confidence to charge what I'm worth.”

Camille R.
Track 1 · Builder
11 — Mentor cards (the lineup)
World-class mentors
AD
Alex Durand
Co-founder · AT Frenchies · 6M+ following
—
Guest Mentor
Head of Social Media for President Macron
—
Guest Mentor
Meta · Head of Creators, Southern Europe

Swap placeholders for real headshots. The gold uppercase role line is the credibility driver — keep it tight.

12 — Pricing tiers
Three tiers

Pick your level

Foundation
$—
or $550/mo
  • 90-day implementation
  • Core curriculum
  • Community access
  • Group feedback
Apply
Most popular
Pro
$—
or $1,250/mo
  • Everything in Foundation
  • Live mentor access
  • AI Co-Worker
  • Track 2 placement support
Apply
Elite
$—
custom
  • Everything in Pro
  • 1-on-1 mentor calls
  • Post-program audit
  • Ongoing mentor access
Apply

Prices left as $— per your rule: never publish a number without sign-off. Drop figures into .price when ready.

13 — Timeline
The challenge week
June 8–12
5-day creator challenge

Daily lessons, PDFs and voice notes inside WhatsApp.

June 13 & 14
Live webinars on Zoom

The two paths, the numbers, the system.

June 20
Final session + Q&A

Application review & enrollment.

14 — Process steps
How it works
Register for the challenge

Pick WhatsApp, email or SMS and choose your path.

Join the 5-day challenge

One valuable lesson a day, building to the main session.

Apply & book a call

Watch the deep-dive video, then talk to our team.

Enroll & start building

Begin the 90-day program with structure and accountability.

15 — Urgency · countdown & scarcity
Challenge starts in
04days
11hrs
27min

First cohort — limited to 20 participants.

Red is the only place this palette raises its voice. Use it once, near the CTA.

16 — FAQ accordion
Questions

Before you apply

I'm afraid I won't commit
You get an exact weekly time commitment, clear milestones, accountability and daily support so you actually finish.
It feels expensive
Payment plans are available. The real question is the cost of staying stuck for another year.
I don't want to be on camera
That's Track 2. Work behind the scenes with creators and brands — and we help place you.
I'm not tech-savvy
The AI Co-Worker handles the technical parts so you can focus on content and growth.
17 — Logo strip & image band
As featured with
MetaWassermanUS EmbassyDavid Guetta
IMG
IMG
IMG

Replace logos with real marks and the band with lifestyle / event photos.

First cohort · August 2026

Ready to build a profitable creator business?

Free 5-day challenge. VIP upgrade $47. Application + sales call for the program.

Join the challenge
Cheat sheet

Tokens for quick paste

Fonts: Cormorant Garamond + Montserrat · Ink #11100E · Cream #F1ECE6 · Gold #E6B982 · Gold deep #C9A063 · Terra #B8773F · Danger #D8413A

Every variable lives in :root at the top of the file. Change it there — it changes everywhere.