Boost Funding — Performance Report May 2026

PERFORMANCE REPORT

Boost Funding UK

Advertising results · 4–28 May 2026 · Google Ads + Meta (Facebook & Instagram)

Overview — both channels

£635.60

Total spend

Total leads

431

Total clicks

24,102

Total impressions

What we did this month

Early May

Launched Google Ads — Search, Performance Max & Demand Gen campaigns went live to start gathering data.

Mid May

Set up Meta (Facebook & Instagram). Hit account restrictions twice — funding is a high-risk niche and new, un-warmed accounts get flagged fast.

Late May

Resolved restrictions directly with Meta support and got the Business Manager fully approved & warmed up. Launched the 10-banner lead campaign across UK.

Now

Both channels running. Meta account is stable and warmed — we can now scale advertising far more aggressively.

⚙️ The first weeks were spent fighting account blocks rather than optimising — normal for the funding niche. That groundwork is now done, so next month starts from a much stronger position.

Channel breakdown

Google Ads

Spend£439.64

Impressions16,407

Clicks362

CTR2.21%

Avg. CPC£1.21

Leads15

CampaignsSearch · PMax · Demand Gen

Meta — FB & Instagram

Spend£195.96

Impressions7,695

Reach3,280

Link clicks69

CTR (link)0.90%

CPC (link)£2.84

Leads12

Daily Google performance

Spend & clicks over time

Volume scaled up mid-May once campaigns exited the learning phase

Google — top performing keywords

Keyword	Clicks	CTR	Spend
small business funding	22	7.89%	£72.36
business lending broker	8	42.1%	£5.01
loan broker business	7	43.8%	£4.40
business loan	6	11.3%	£9.45
best business funding options uk	3	5.66%	£8.95
business finance funding	1	50.0%	£2.74

🔍 Insight: "broker" keywords convert clicks at very high CTR (42–50%) — people respond strongly to the broker angle. But overall search volume in this niche is low, which is why we're complementing Search with Demand Gen & Display to reach people who aren't actively searching yet.

What people actually searched

Real search terms that triggered your ads

Useful signal on demand & intent across the UK

Search term	Impressions
sole trader loans uk	7
small business grants scotland	3
business crowdfunding	3
business loan for sole trader	3
crowdfunding for business uk	3
sole trader business loan	4
the prince's trust enterprise programme	3
commercial mortgage with no deposit	2

💡 A lot of searches lean toward sole traders, grants & crowdfunding rather than MCA directly. Next month we'll refine keywords & negative terms to focus budget on the highest-intent funding searches and cut wasted spend.

Who's seeing the ads

Age distribution

Google impressions by age

Gender split

71% male · 29% female

📱 96% of traffic is on mobile. Audience skews 45+ (75% of impressions) and male — typical of established business owners. Creatives & landing page must be mobile-first.

What worked & what didn't

✅

Broker-angle keywords convert. "business lending broker" & "loan broker business" hit 42–44% CTR — our positioning is right.

✅

Meta account is now stable. After two blocks, the warmed Business Manager runs clean — the hardest part is behind us.

✅

Strong CPCs on Google. £1.21 average CPC is healthy for UK financial keywords.

✅

27 leads despite a setup-heavy month. 15 from Google, 12 from Meta — a solid base considering most of the month went to getting accounts live.

⚠️

Low search volume. Not enough people search funding terms daily — we need to push demand-generation, not just capture.

⚠️

Room to scale. Most of the month went to setup & unblocking. With that done, offers and creatives can now do the heavy lifting to multiply these leads.

Plan for next month

Lead with video creatives

Short-form video outperforms static for this audience. We'll produce video ads to lift engagement & lower cost per lead.

Test more offers & angles

Roll out a wider set of offers — broker angle, partner recruitment, card payments — and let data pick the winners.

Launch more campaigns

Now the Meta account is warmed, we scale into multiple campaigns & audiences rather than a single test.

Scale Google demand-gen

Expand Demand Gen & Display to reach business owners who aren't searching yet — fixing the low-volume problem.

Push the strongest offers harder

Double down on the broker positioning that's already proving it converts.

A note from me

Steven — for the £500/month management fee, we set up and ran both Google and Meta for you this month, including all the work to get the accounts approved and warmed up. That was the heavy lifting, and it's now behind us.

I'm genuinely invested in getting you real results. This first month was about building the foundation — next month is about performance. If we keep working together, my focus is to make month two deliver as many quality leads as possible.

Good news too: you have a £400 Google Ads voucher we can activate on your account — that's effectively extra budget working for you at no additional cost, so we can make the Google side even more effective.

Boost Funding UK · Prepared by Sergei · May 2026