schnitzerund.de — Marketing Report 2026
Full Campaign Report · Feb 25 – Apr 19, 2026

Marketing Performance
Report — schnitzerund.de

Archicad Schulungen & Lizensen — DACH region. Two full periods of paid advertising across Instagram, Google Ads and LinkedIn outreach.

Instagram Ads Google Ads LinkedIn + Waalaxy
Total results — both periods combined
Feb 25 – Apr 19
Total Ad Spend
€4,653
Instagram + Google
Instagram Followers
2,189
+629% · started at 300
Google Clicks Total
5,480
Search + PMax
Google Top-of-Page
79.11%
#2 in DACH market
Instagram follower growth — full journey
300
Start
Before Feb 25
→
1,657
End of Period 1
+452% · +1,357
→
2,189
End of Period 2
+629% total
→
+1,889
New followers
in 54 days
Budget by period
Period 1 · Feb 25 – Mar 24
€2,520.22
IG €1,180
G €1,340
Instagram 46.8% Google 53.2%
Period 2 · Mar 25 – Apr 19
€2,132.97
IG €1,067
G €1,066
Instagram 50% Google 50%
Results by channel
Instagram Ads
Total spend€2,247
Total new followers+1,889
Follower growth300 → 2,189 (+629%)
Best cost/follower€0.87 (P1)
Total impressions~478K
Google Ads
Total spend€2,406
Total clicks5,480
Search CTR12.28% (all time)
Top of page rate79.11%
Market position#2 in DACH
LinkedIn + Waalaxy
Invitations sent283
Connections made135 (47.7%)
Messages sent113
Message responses36 (26.7%)
Page followers331
Period 1 · Feb 25 – Mar 24, 2026 · 28 days

Period 1 Results

Launch month — first campaigns live, explosive Instagram growth, Google Search established in DACH market.

Period 1 — key numbers
FEB 25 – MAR 24
Total Spend P1
€2,520
IG + Google
New Followers
+1,357
300 → 1,657 (+452%)
Cost / Follower
€0.87
excellent efficiency
Google Clicks
2,704
from €1,340 spend
Instagram Ads
€1,180.22 SPENT
Follower Growth P1
Start
300
→
End of P1
1,657
€0.87
cost per follower
+452%
in 28 days
Campaign Breakdown P1
Page Growth
Traffic Campaignactive
part of €1,058.84
4,082 profile visits · €0.14/visit
New Reelsactive
part of €758.64
2,418 profile visits · €0.11/visit
Website Traffic
Web Traffic Reels
part of €275.71
583 LPV · €0.46/view
schnitzerund.de 19.11
part of €134.72
488 LPV · €0.28/view
Total Instagram P1 €1,180.22
Total Impressions
262K
Unique Reach
~111K
Profile Visits
6,500
Avg CPM
€4.75
Google Ads
€1,340 SPENT
Spend P1
€1,340
Clicks
2,704
Impressions
84K
Avg CPC
€0.50
Campaigns active P1
DM | Search | archicad
main Search
High intent keywords
DM | PMax | archicad
Performance Max
Display + Search
Performance 1
paused mid-period
Total Google P1 spend: €1,340
Top keywords P1
archicad preis15.42% CTR
kosten archicad23.04% CTR
archicad kaufen15.45% CTR
archicad kosten16.87% CTR
Best keyword: kosten archicad — 23% CTR, high purchase intent
Period 2 · Mar 25 – Apr 19, 2026 · 26 days

Period 2 Results

Optimization phase — Google scaled up, Search CTR improved, Instagram audience consolidating.

Period 2 — key numbers
MAR 25 – APR 19
Total Spend P2
€2,133
IG + Google
New Followers
+532
1,657 → 2,189
Google Clicks
2,776
+72 vs P1
Search CTR
12.28%
3× industry avg
Instagram Ads
€1,066.97 SPENT
Follower Growth P2
P1 End
1,657
→
P2 End
2,189
€2.01
cost per follower
+532
new followers
CPF higher than P1 — normal audience maturation effect. First wave converts best. Growth continues at sustainable pace.
Campaign Activity P2
Continued from P1
Traffic Campaign● active
New Reels● active
New in P2
New Reels 09.04NEW
€19.28
Total Instagram P2 €1,066.97
Google Ads
€1,066 SPENT
Spend P2
€1,066
−€274 vs P1
Clicks
2,776
+72 vs P1
Impressions
105K
+24% vs P1
Top of Page
79.11%
Market position P2
graphisoft.com50.74%
schnitzerund.de (YOU)29.52%
graphisoft-west.de11.56%
a-null.com10.00%
⚠ New competitor licensel.com appeared in P2 — monitor
Daily spend P2 · Mar 25 – Apr 19
Growth Analysis · Period 1 vs Period 2

How We Grew:
P1 vs P2

Side-by-side comparison — what improved, what scaled, and what changed between the two periods.

Period totals — side by side
Period 1
Feb 25 – Mar 24 · 28 days
€2,520
Instagram€1,180.22
Google€1,340
New followers+1,357 (+452%)
Cost per follower€0.87
Google clicks2,704
Impressions Google84K
Period 2
Mar 25 – Apr 19 · 26 days
€2,133
Instagram€1,066.97
Google€1,066
New followers+532 (+32%)
Cost per follower€2.01
Google clicks2,776 ↑
Impressions Google105K ↑
Instagram — P1 vs P2
Metric Period 1 Period 2 Change Comment
Ad Spend€1,180.22€1,066.97−9.6%Budget optimized
New followers+1,357+532−61%Audience saturating
Follower growth %+452%+32%Normal plateauFrom higher base
Cost per follower€0.87€2.01+131%Expected increase
Avg CPM€4.75~€4.80StableEfficient
Active campaigns45+1New Reels 09.04
The CPF increase from P1 to P2 is completely normal behaviour — the most engaged audience converts first. P1 was an exceptional launch result. P2 represents the natural, sustainable growth rate.
Google Ads — P1 vs P2
Metric Period 1 Period 2 Change Comment
Ad Spend€1,340€1,066−20.4%Budget adjusted
Total Clicks2,7042,776+72 (+2.7%)More with less spend
Impressions84K105K+24.9%Better reach
Avg CPC€0.50€0.38−24%Efficiency up
Search CTR~12%12.28%Stable high3× industry avg
Top of page rate~78%79.11%ImprovedPremium position
Market position#2#2HeldStable vs competitors
Competitors34+licensel.comNew entrant P2
In P2, Google delivered more clicks and higher impressions with less budget — CPC dropped 24%. Campaign efficiency improved significantly.
Google daily spend overlay — P1 vs P2
Period 1 (Feb 25 – Mar 24) Period 2 (Mar 25 – Apr 19)
schnitzerund.de
Marketing Performance Report · Feb 25 – Apr 19, 2026
Prepared by Serhii · Digital Marketing Consultant
Instagram Ads · Google Ads · LinkedIn + Waalaxy