schnitzerund.de — Full Campaign Report 2026
Full Campaign Report · Feb 25 – Apr 27, 2026

Marketing Performance
Report.

Complete results for schnitzerund.de — Archicad training & licenses, DACH region. Two full campaign periods across Instagram, Google Ads, and LinkedIn outreach.

Instagram Ads Google Ads LinkedIn + Waalaxy
All-time totals — Feb 25 to Apr 27
62 DAYS
Total Ad Spend
€4,977
Instagram + Google
Instagram Followers
2,319
+672% · started at 300
Google Clicks Total
6,363
Search + PMax
Top of Page Rate
79.48%
#2 in DACH market
Instagram — follower journey
300
Start
Before Feb 25
→
1,657
End of Period 1
+452% · +1,357
→
2,319
End of Period 2
+672% total
→
+2,019
New followers
in 62 days
Budget invested — by period
Period 1 · Feb 25 – Mar 25
€2,195
IG €1,180
G €1,015
Instagram 53.8% Google 46.2%
Period 2 · Mar 26 – Apr 27
€2,782
IG €1,137
G €1,645
Instagram 40.9% Google 59.1%
Results by channel
Instagram Ads
Total spend€2,317
Total new followers+2,019
Follower growth300 → 2,319 (+672%)
Best cost per follower€0.87 (P1)
Avg CPM all time~€4.60
Total profile visits~17,000+
Google Ads
Total spend€2,660
Total clicks6,363
Search CTR12.28–12.48%
Top of page rate79.48%
Market position#2 in DACH
Best keyword CTRkosten archicad 20.17%
LinkedIn + Waalaxy
Invitations sent283
Connections made135 (47.7%)
Messages sent113
Message responses36 (26.7%)
Page followers331
Response rate26.7%
Period 1 · Feb 25 – Mar 25, 2026 · 29 days

Period 1
Results.

Launch phase. First campaigns live, explosive Instagram growth, Google Search established across DACH market.

Period 1 — key numbers
FEB 25 – MAR 25
Total Spend P1
€2,195
Instagram + Google
New Followers
+1,357
300 → 1,657 · +452%
Cost per Follower
€0.87
outstanding efficiency
Google Clicks
2,704
84K impressions
Instagram Ads — Period 1
€1,180.22 SPENT
Follower Growth
Before
300
→
After P1
1,657
€0.87
per follower
+452%
growth in 29 days
Campaigns P1
Page Growth
Traffic Campaignactive
€1,058.84 lifetime
4,082 visits · €0.14/visit
New Reelsactive
€758.64 lifetime
2,418 visits · €0.11/visit
Website Traffic
Web Traffic Reels
€275.71
599 LPV · €0.46/view
schnitzerund.de 19.11
€134.72
488 LPV · €0.28/view
Total Instagram P1 €1,180.22
Impressions
~262K
Unique Reach
~111K
Profile Visits
6,500
Avg CPM
€4.75
Google Ads — Period 1
€1,015 SPENT
Spend P1
€1,015
Clicks
2,704
Impressions
84K
Avg CPC
€0.38
Active campaigns P1
DM | Search | archicad
Search
High-intent keywords
DM | PMax | archicad
Performance Max
Display + Search
Performance 1
Paused mid-period
Top keywords P1
kosten archicad23.04% CTR
archicad kosten16.87% CTR
archicad kaufen15.45% CTR
archicad preis15.42% CTR
Best performer: kosten archicad — 23% CTR, strongest purchase intent
Period 2 · Mar 26 – Apr 27, 2026 · 33 days

Period 2
Results.

Scaling phase. Google budget increased, new Instagram campaign formats launched, strong continued growth.

Period 2 — key numbers
MAR 26 – APR 27
Total Spend P2
€2,782
+26.7% vs P1
New Followers
+662
1,657 → 2,319
Google Clicks
3,659
+955 vs P1 (+35%)
Search CTR
12.48%
3× industry avg
Instagram Ads — Period 2
€1,136.87 SPENT
Follower Growth P2
P1 End
1,657
→
Today
2,319
€1.72
per follower
+662
new followers
Cost per follower increased vs P1 — normal audience maturation. Core audience acquired in P1; P2 reaches broader, colder audiences.
Campaigns P2 — Mar 28 to Apr 26
Traffic Campaign
€603.38
3,165 visits · €0.19/visit
New Reels
€468.99
3,889 visits · €0.12/visit
NEW CarouselNEW
€45.22
397 visits · €0.11/visit
New Reels 09.04
€19.28
103 visits
Total Instagram P2 €1,136.87
Total Results
7,554
profile visits
Reach
158K
Impressions
242K
Avg CPM
€4.69
Google Ads — Period 2
€1,644.67 SPENT
Spend P2
€1,645
+62% vs P1
Total Clicks
3,659
+35% vs P1
Impressions
150K
+79% vs P1
Avg CPC
€0.45
efficient
Campaigns P2
DM | PMax | archicad
€1,333.22
3,139 clicks · CTR 2.16%
DM | Search | archicad
€311.45
520 clicks · CTR 12.48%
Performance 1 fully paused in P2 — budget shifted to PMax
Market position P2
graphisoft.com59.16%
schnitzerund.de (YOU)27.12%
graphisoft-west.de11.75%
a-null.com10.88%
⚠ New entrants: licensel.com + trimble.com appeared in P2
Daily spend & clicks — Mar 26 to Apr 27
Daily spend (€) Clicks
Top keywords P2
kosten archicad20.17% CTR
archicad kosten17.02% CTR
archicad kaufen12.28% CTR
archicad preis13.75% CTR · €190.79
archicad preise12.04% CTR
archicad schulung8.91% CTR
Growth Analysis · Period 1 vs Period 2

Growth &
Comparison.

How both periods compare — what improved, what scaled, what to expect going forward.

Period 1 vs Period 2 — at a glance
Period 1
Feb 25 – Mar 25 · 29 days
€2,195
Instagram€1,180.22
Google€1,015
New followers+1,357 (+452%)
Cost per follower€0.87
Google clicks2,704
Google impressions84K
Avg CPC Google€0.38
Period 2
Mar 26 – Apr 27 · 33 days
€2,782
Instagram€1,136.87
Google€1,644.67
New followers+662 (+40%)
Cost per follower€1.72
Google clicks3,659 ↑ +35%
Google impressions150K ↑ +79%
Avg CPC Google€0.45
Instagram — P1 vs P2 detail
Metric Period 1 Period 2 Change Context
Spend€1,180.22€1,136.87−3.7%Stable budget
New followers+1,357+662−51%Audience maturing
Growth rate+452%+40%Normal plateauFrom 5× larger base
Cost per follower€0.87€1.72+98%Expected progression
Avg CPM€4.75€4.69−1.3%Slightly improved
Active campaigns44 (+1 Carousel)+1 new formatCarousel added
Profile visits6,5007,554+16.2%More engagement
The CPF increase is textbook audience lifecycle behaviour — highest-intent followers convert first in P1. P2 growth at €1.72/follower remains strong for B2B niche in DACH. Total base now 2,319 from a 300 start.
Google Ads — P1 vs P2 detail
Metric Period 1 Period 2 Change Context
Spend€1,015€1,644.67+62%Budget scaled up
Total clicks2,7043,659+955 (+35%)More traffic
Impressions84K150K+79%Much wider reach
Avg CPC€0.38€0.45+18%More competition
Search CTR~12%12.48%Improved3× industry avg
Top of page rate~79%79.48%StablePremium position held
Impression share29.52%27.12%−2.4pp2 new competitors
Competitors46+2licensel + trimble
Google P2 delivered +35% more clicks and +79% more impressions on a +62% budget increase — strong volume gain. Search CTR held above 12%, confirming ad quality remains excellent despite new market entrants.
Google daily spend — P1 vs P2 overlay
Period 1 (Feb 25 – Mar 25) Period 2 (Mar 26 – Apr 27)
schnitzerund.de
Full Campaign Report · Feb 25 – Apr 27, 2026
Prepared by Serhii · Digital Marketing Consultant
Instagram Ads · Google Ads · LinkedIn + Waalaxy